Alliance Bank OJSC (Kazakhstan) informed about completion of business centralization process in on-line mode

04.04.03 00:00
/IRBIS, April 4, 03/ - Today Alliance Bank OJSC (Almaty), whose bonds are traded in Kazakhstan stock exchange's (KASE) highest listing category, has spread press-release, which says about completion of business centralization in on-line more by the bank in the beginning of April of this year. The message says this project was completed within record short terms (6 months) and is the first step ion the way of the bank's strategic development towards CRM strategy. CRM (clients relations management) is a new approach of business conducting, in which the presence of centralized, highly parametrized decision, which contains information about clients, accounts, operations, which quickly change as operations are conducted, lets, on one hand, increase effectiveness and quality of rendered by the bank services due to standardization and typification of credit, deposit, tariff, accounting policies, and, on the other hand, give clients new up-to- date cheap channels of banking services rendering - Internet-banking, telephone banking, "Bank-Client system", Call-center. Alliance Bank OJSC uses product "New Athena" of the same name with Moscow company as banking information system. This is the first in CIS experience of receiving centralized model of business conducting, which is based on software product, which has been worked out on the territory of post-soviet area. At the moment in Kazakhstan only KAZKOMMERTSBANK OJSC has such the decision using more expensive western product - Equation DBA of English company Misys. As regards business development, this decision allows to do much what is impossible in decentralized business conducting: - fundamentally new products and methods of clients serving; - combined oriented on client and productive approaches; - transfer of decision making process to front office and territorial centralization of back offices of the bank; - single accounting, tariff, credit, deposit, currency and other policies of the bank; - single business-processes and technologies; - single process of business design of all products of the bank and quick replication inside the bank's branch network; - receiving of fundament for abyssal integration of all information system of the bank; - compliance with international standards; - increasing of efficiency of the bank's work as the whole. Besides, it's expected that business centralization of Alliance Bank OJSC in on- line mode will let significantly reduce the bank's operative expenses and expand clients base due to new products, which are clients' segment-oriented. [2003-04-04]