Subsidiary Bank Sberbank of Russia becomes leader of website visibility rating according to monthly review by Digital-agency "Artox Media Digital Group"

/KASE, November 25, 2019/ – Subsidiary Bank Sberbank of Russia (Almaty), whose bonds are officially listed on Kazakhstan Stock Exchange (KASE), has provided KASE with the following press release of November 25, 2019: quote How effectively do Kazakhstan banks use their sites to attract Google and Yandex clients? To get an answer to this question, the research department of Artox Media Digital Group digital agency monthly conducts an analysis of the site visibility of Kazakhstan banks for these search engines. These indicators show how many clients see their site for various search queries. The research criterion being site visibility makes it possible to determine how popular a particular Internet resource of a financial institution is in search engines in comparison with competitors. Another study on the subject of Kazakhstan banks was carried out for the period from 30 September 2019 to 01 November 2019. According to the results of another study Sberbank Kazakhstan became the leader, the percentage of visibility of which amounted to 47.94%, having increased by 9.88% compared to the previous analysis. Halyk Bank of Kazakhstan JSC (website visibility - 36.55%) and SB Home Credit Bank JSC (website visibility - 36.23%) ranked second and third in the ranking. "We, as one of the largest banks in Kazakhstan, need to have an idea of our target audience and to know what is important and interesting to our clients. It is the monitoring of the tonality of references that allows us to understand how people generally relate to our brand. And for us, the good news was the result of another study by Artox Media Digital Group agency, according to which we became the leader of monthly research for the third time in a row this year. But in order to remain a leader in the future, we have to continue to work productively in this direction by paying great attention to the search engine promotion of our site", - Mikhail Kononov, Managing Director for Technology Development of SB Sberbank JSC, commented on the news. unquote [2019-11-25]