Kcell announces updating concept and visual image of brand Active

/KASE, September 29, 14/ – Kcell JSC (Almaty), whose shares are officially listed on Kazakhstan Stock Exchange (KASE), has provided KASE with the following press-release of September 26, 2014: quote Kcell Joint Stock Company ("Kcell" or the "Company") (LSE, KASE: KCEL), the leading provider of mobile telecommunications services in Kazakhstan by market share in terms of revenue and subscribers, announces that it has launched a major rebranding and repositioning campaign for its popular Activ brand. The objective of the campaign is to reinvigorate the brand in order to strengthen subscriber loyalty, drive growth in the mass-market segment and retain leadership in the highly competitive market. In parallel with the rebranding campaign, Kcell is taking significant steps to improve customer service and experience. A large-scale project is underway aimed at increasing the brand value. Contacts Investor Relations Irina Shol tel. +7 727 2582755, ext. 1205 Investor_relations@kcell.kz Media Natalya Eskova tel. +7 727 2582755, ext. 1902 Pressa@kcell.kz International media Instinctif Partners Tel: +44 207 457 2020 Leonid Fink, Tony Friend, Kay Larsen, Galyna Kulachek unquote [2014-09-29]