JSC BTA Bank (Kazakhstan) will restore confidence of customers and partners with a new advertising company

/IRBIS, May 6, 2010/ - BTA Bank JSC (Almaty) is launching a new advertising company "Time for new opportunities", which is an important step strategy for updating the image of a financial institution, reported today by the press office of the Bank. As stated, the campaign planned rotation of the two types of image clips in the Live of Kazakh TV channels, as well as posting some image materials at the sites of outdoor advertising in cities and towns of the country. "With the help of the artistic language of advertising spots is a metaphorical transfer of ideas about new opportunities for BTA Bank, which overcame the main difficulties of the crisis period, after a long absence in the advertising space again declares itself", - stated in the message. "We are aware that negative information that accompanied the bank all of last year, including due to the restructuring of obligations to influence public opinion about the bank. Now we face the ultimate objective - to restore the lost confidence in BTA. Today when the restructuring of the bank - the question is practically settled, we are launching a new advertising campaign "Time for new opportunities." With their help we would like to share with our customers and partners, information about the dramatic change in the bank's life, and hope that the campaign itself will be a starting point to work on improving the image of the BTA, "- are reported by Mr. Anvar Saidenov Chairperson of the Board of the Bank. [2010-05-06]