In Russia was a record increase in registration of brands

/IRBIS, August 23, 2010/ - Trademark Registration in Russia over the past five years has accelerated to 46%, the BBC reports today quoting Thomson CompuMark. According to this index Russia has overtaken all other major economies, in which the state assumes the protection of trade marks, the report said. For example, in U.S. registrations of new brands for the same five years increased by 6%. In China - only 3%. However, according to an independent expert Mr. Sergei Sharyukov, leadership, Russia is primarily due to a lag in the past. "Before they were few. American and European markets have long been filled with trademarks, everything has long been registered," - said the expert. For only one in 2009 in Russia were more than 36,000 trade marks, it indicates the same way that the Russian market is becoming more open and more attractive in terms of competition. According to experts, increasing legal literacy and managers of Russian companies that are beginning to understand that the trade mark shall be securely protected in order to function normally and have no claims by third parties. "In the 90's we lived" on the concepts of ", - says Mr. Sergey Sharyukov. - Now a new era, we live by the law." In the West, Russia's new brands are not yet received special prominence, the specialist said: "There is still all mostly known liquor brands, as well, such as Gazprom and VTB. However, to a large extent this is due to the fact that the Western market is extremely saturated, and no one wants new competitors, it's indicated in the message. [2010-08-23]