Lipton Ice Tea will be produced on the plant Almaty Soft Drinks - RG Brands JSC

/INTERFAX-KAZAKHSTAN, Almaty, June 28, 07/ - On June 27 on the presentation of middle-term strategic plan of development of company Pepsi Lipton International in the region of Kazakhstan and Middle Asia was announce about starting of production of the popular drink Lipton Ice Tea, which is #1 brand on the world market of cold tea, on the plant Almaty Soft Drinks of the company RG Brands Kazakhstan. About it had informed on the presentation the chairman of Board of RG Brands JSC, Arman Zhanalinov. "The originality of this drink is that it is produced from natural tea leaves and do not contain preservatives or false dyes", - A.Zhanalinov had noted. The production of Lipton Ice Tea is maintaining on high technological equipment of the firm Krones AG (Germany), which lets to correspond all requirements of quality for Republic of Kazakhstan, set for food industry. The produced products is successfully selling in Kazakhstan and countries of Central Asia.. The volume of investments into the new technological line of hot bottling made more than KZT750 m., which by power and technology will let to increase the export potential of the plant. According to expert estimation of research company Canadean, size of market of cold tea in Kazakhstan had reached 40 m. litres in year 2006, by forecasts the growth in 2007 will make more than 30%. By the plans of the company, it is expecting the three times'; growth of sales to year 2008 which will let to take the leading position in Kazakhstan and on the markets of Central Asia. The given project has very high export potential, which of course corresponds the strategy of RG Brands JSC for achieving the regional leadership on the market of consumer goods of the region. "Company Pepsi Lipton International is glad that it had signed the long term agreement with company RG Brands Kazakhstan, which will let both companies in the shortest time to occupy the leading position ob the markets of Kazakhstan and Kyrgyzstan. Company RG Brands Kazakhstan is one of three key production centers in the region Africa, Near East and Middle Asia", - had noted Anthony Brown, regional director of Pepsi Lipton International in the region Africa, Near East and Middle Asia. "The strategic task of the company, - A.Zhanalinov had noted, - is to enter the 10 of leading companies in production of consumer goods on the territory of CIS through construction of modern structure of public company with international principles of corporate management". For reference: RG Brands JSC - is the leader on consumer market of goods of active demand (FMCG) in Central Asia and Kazakhstan. Portfolio of RG Brands is formed from the strongest own brands in categories of juices (Da- Da, Gracio), tea (Piala Gold), milk (Moyo), snacks, and also strong international brands Pepsi, Mirinda, 7up and Lipton Ice Tea. As of current moment the products of the company are present on 4 markets of CIS: Kazakhstan, Russia, Kyrgyzstan, Uzbekistan. RG Brands Kazakhstan has own subsidiaries in 10 countries of Kazakhstan, regional representations and daughter companies in cities Tashkent (Uzbekistan), Bishkek (Kyrgyzstan) and Moscow (Russia). Due to effective policy of management and clarity of business-processes, and also strictly developed marketing strategy today RG Brands JSC is the official partner of world known companies Pepsi Cola, Unilever, Tetra Pak, Johnson & Johnson, Nestle and others. Fro additional information please address to: Veronika Kononova Tel.: +7 (327)250 57 40 Mob.: +7 777 702 53 83 [2007-06-28]